What is an affiliate program for crypto exchanges, and why do they need it? Nowadays, with strong competition in the market, traditional marketing alone cannot help crypto exchange businesses scale and attract users so effectively.

Affiliate programs prove to be a great strategic weapon. This means crypto exchanges don’t need to rely solely on internal marketing. They can leverage the reach, credibility, and influence of third-party partners. These partners can be crypto content creators, professional traders, etc. 

Well-designed affiliate programs create a win-win community: affiliates earn money for themselves, and exchanges get high-quality users through performance-based acquisition.

In this article, we will consider ten of the best crypto affiliate programs in 2025, including affiliate programs from top crypto exchanges like Binance or Kraken. Such programs not only look out for rich commission models, but they also facilitate enabling partners through premium tracking features, transparently organized networks, and robust long-term incentives.

If you want to boost your exchange’s user growth, use these examples as a good blueprint for creating the best crypto affiliate program that yields both reach and retention.

The strategic application of affiliate programs to crypto projects

Performance-based marketing solutions like affiliate programs are proving to be essential as the Web3 ecosystem gets increasingly competitive and user acquisition costs rise. Crypto projects from exchanges and DeFi protocols to wallets and blockchain platforms use these affiliate marketing cryptocurrency programs to scale and attract users. 

A bitcoin affiliate program and crypto affiliate program is a growth strategy where crypto projects collaborate with outside agents—known as affiliates—who promote their platform or product. In return for payment, these agents are paid commissions when they successfully initiate some activities, like the registration of users, the purchase of tokens, or the utilization of a platform.

That’s why more crypto startups and established projects are adopting bitcoin affiliate programs and crypto affiliate models as go-to-market and growth tactics:

1. Only pay for valid results

Pay-for-performance are affiliate programs—projects only pay partners for actions that are quantifiable, such as a new user registration, transaction, or contract engagement. This approach radically reduces money-at-risk and ensures marketing expenditures directly tied to outcomes.

2. Tap into diverse, global audiences

Affiliates often have niche communities that transcend geographies, languages, and communities—retail traders and investors, developers, and NFT collectors, for example. Engaging with affiliates allows projects to connect with more global communities without incurring significant costs in localized outreach or advertising infrastructure.

3. Build trust through community voices

In a world where credibility is paramount, authentic endorsements from trusted creators, teachers, and influencers can carry more weight than traditional campaigns. Third-party endorsers, the affiliates, can allow projects to build trust more rapidly with skeptical or unfamiliar audiences.

4. Improve cost efficiency across user funnels

Cryptocurrency affiliate programs tend to be returning a lower cost of acquiring a customer (CAC) than paid search, influencer advertising, or outbound marketing. If crafted well, such blockchain affiliate programs are likely to provide high-quality traffic with better conversion rate—and for a lower cost.

5. Foster long-term growth partnerships

Compared to one-off influencer deals, affiliate deals are performance-based and typically long-term. Through repeatable commission schemes and milestone rewards, initiatives can create a community of motivated, incentivized evangelists that scale with the platform.

6. Get real-time market feedback

Top partners are continually experimenting with different messaging, copy, and traffic sources. Such user behavior insights and engagement feedback can give tremendous information about market likes, user pain points, and positioning. Using this information, projects can refine their overall growth strategy.

7. Differ as a robust partner ecosystem

In a fast-paced Web3 world, an open and competitive crypto affiliate program can be a major differentiator. Those projects which provide fair rewards, solid tracking, and high-touch support are likely to attract experienced affiliates and build a lasting partner network.

8. Flexible, scalable, and low-lift to launch

Modern affiliate infrastructure software enables crypto projects to launch and scale referral programs effortlessly. These programs can be updated dynamically in real time to meet changing goals, tokenomics, or market cycles.

Below, we will consider the 10 best crypto affiliate programs in 2025 for crypto projects. These programs differ in structure, scope, and approach, but they all have one thing in common: to convert key community leaders into strategic growth partners.

KuCoin 

As one of the most well-known cryptocurrency exchanges, KuCoin has built a strong reputation for offering a diverse selection of digital assets and a user-friendly trading experience. Its crypto affiliate program is no exception. The program is designed to reward partners who help grow its global footprint and become a go-to for crypto marketers in search of reliable, long-term revenue streams.

The new members of the KuCoin program start at a 40% rate (Level 1) and can reach higher levels, up to 60%, for referring more active users and generating significant trading volume. The tiered structure ensures that more activity across Spot, Margin, and Futures markets translates into more income, making it a promising offer for affiliates with highly involved communities. 

Since the KuCoin program is globally present (except for residents of Belgium, Turkey, France, or the Netherlands), affiliates can try to appeal to a broad and diverse user base as well, to the maximum possible earnings.

The website supports its partners with a full range of marketing tools, including banners, referral links, and detailed analytics to track performance. Affiliates also receive dedicated account support, which helps to ensure they are able to troubleshoot issues quickly.

Transparency is a strong suit of KuCoin’s affiliate program. A detailed dashboard allows affiliates to monitor key metrics such as crypto referral programs activity, earned commissions, and conversion rates in real time. Commissions can be withdrawn at the affiliate’s convenience upon reaching the minimum payout, allowing flexibility and control over earnings management.

Benefits of an affiliate program

• Global coverage  — 200+ countries
• From 40% (5 valid new invitees – 5 BTC) up to 60% (100 valid new invitees – 200 BTC) commission on referrals
• Multi-tier commission system
• Income from the sub-affiliates program
• Marketing tools & banners provided
• Real-time tracking & performance dashboard
• Flexible payouts
• Dedicated support for affiliates

Coinbase

Has one of the top crypto affiliate programs. This crypto exchange offers a richly rewarding opportunity for earning — affiliates receive 50% of the trading fees their referrals earn during their first three months. That’s an exceedingly generous commission structure. But pay attention, the program is closed to UK residents. 

What truly sets Coinbase apart is the convenience and fluidity of its payout system. Affiliates get their earnings in their own currency, wherever they happen to be located — a huge advantage for affiliates everywhere. Payments may be sent from PayPal or directly deposited into your bank account, so they don’t have to be left holding outdated or inconvenient forms of payment.

Another giant win? The platform’s robust tracking and analytics features. For analytical marketers, Coinbase offers over 20 reports available for them to see, allowing them to have ideal insight into campaign performance. Analytical marketers can see exactly what is working and pivot their plan accordingly.

It is also possible to control features such as deep linking and targeted landing pages so marketers can freely test, optimize, and personalize their approach for better results.

Benefits of this program

• Global coverage — 100+ countries
• 50% commission on referral trading fees (first 3 months)
• Payouts in local currency via PayPal or bank transfer
• Minimum payout is just $10 (or local equivalent)
• 20+ performance reports and analytics
• Deep linking and custom landing pages
• Ideal for data-driven, performance-focused marketers

MEXC

With over five years of experience in the digital asset world, MEXC has become a top global exchange with a strong entry point into the world of cryptocurrency trading. Backed by a rapidly expanding network of 8,000+ affiliates across more than 100 countries, MEXC welcomes individuals and businesses to join its affiliate network and earn performance-based promotion.

MEXC’s affiliate program stands out due to its transparency, high rates, and international availability. Affiliates have real-time access to an analytics dashboard that tracks clicks, conversions, and profits. Partners can therefore view the larger context and maximize strategies for optimal return.

Commission rates are high—up to 50% of trade commissions through direct referrals. Sub-affiliates can also benefit from the best crypto referral bonus of 10% based on the performance of sub-affiliates they recruit into the program. They receive payment in various cryptocurrencies, making it convenient and flexible for affiliates based elsewhere in the world.

Crypto affiliate program perks

• Global coverage  — 170 countries+
• Up to 50% commission on direct referrals
• 10% sub-affiliate bonus for extra earnings
• Real-time analytics dashboard
• Global reach with international availability
• Flexible payouts in multiple cryptocurrencies

Binance

When talking about the top crypto affiliate programs, it’s not possible not to mention Binance. As one of the largest and most reputable crypto exchanges globally, Binance runs a top affiliate program — affiliates can earn up to 50% of the trading fees from referrals. 

Affiliates get 41% as a base for Spot trading and up to 50% based on performance. In Futures trading, they can receive up to 40% commission and a 10% discount for referred traders. 

Binance’s affiliates also stand to earn up to 30% from the Binance Pool scheme. The more the trading activity of the affiliate’s referrals, the more commissions and bonuses the affiliates will get.

One of the strongest features of the Binance affiliate program, by most users’ reports, is that it’s extremely transparent. The affiliates get to see a fully featured dashboard where they can monitor referrals, view earnings, and observe detailed performance analytics in real time. 

Moreover, Binance crypto referral program is available in various languages and markets, enabling affiliates to easily approach global audiences. Its multilingual, multi-market feature makes it a good choice for affiliates with a global presence.

At the scale level, Binance continues to lead the market with over 150 million registered users and hundreds of digital assets that can be traded. Such a massive user base presents affiliates with an extensive and fluid market to sell to—be it experienced marketers or new marketers in the crypto affiliate space.

Pros of Binance affiliate program 

• Global coverage  — worldwide (except Belgium, Canada, and the Netherlands)
• Up to 50% commission on Spot trading fees
• Up to 40% commission on Futures + monthly bonus potential
• Up to 30% earnings from Binance Pool
• Bonus of up to $72,000/month based on Futures referrals
• Transparent dashboard with real-time tracking
• Global reach in multiple languages & markets
• Access to 150+ million users

Kraken 

Kraken’s affiliate program is a wonderful option for those who want to give crypto affiliate marketing a try. Being one of the most respected and well-established crypto exchanges, Kraken offers a tried-and-tested and trustworthy program for those who want something familiar. 

With 20% on trading commissions, it’s little wonder that Kraken is on many lists of the best in crypto affiliate marketing. 

Here’s the breakdown: Kraken has a straightforward, percentage-based commission structure, where affiliates earn 20% of the trading fees that referred users generate. One of the best aspects is the extremely low minimum payout threshold of just $10, so affiliates can start getting their payments in a rush without having to meet high sales levels.

Affiliates receive payment on a monthly basis and are paid straight into their bank accounts. Kraken uses the well-respected platform Impact to operate its affiliate program, which provides affiliates with an effective means of tracking performance and being quickly paid.

Kraken’s focus on transparency is evident in their affiliate program. Earnings are updated daily, with a slight delay of about 3–4 days for trades to reflect in the affiliate’s revenue. 

Another advantage is that Kraken charges futures trading fees within the commissionable revenue, which can be a significant bonus if the audience is interested in these markets. 

Briefly, Kraken’s affiliate program is impressive for its secure payout mechanism, open tracking, and bank wire payouts. The referral program is only available in the United States (excluding New York, Maine, and Washington), Canada, the Netherlands, Poland, Italy, France, Spain, Belgium, and Ireland.

Affiliate program benefits

• 20% commission on trading fees
• Low payout threshold of just $10
• Monthly payouts directly to bank accounts
• Transparent tracking with daily earnings updates
• Futures trading fees included in commission
• Secure & reliable payout system via bank wire

Gate.io

Established in 2013, Gate.io has developed into one of the most trustworthy and reputable brands in the world of crypto trading. With its staggering array of features, Gate.io provides access to thousands of cryptocurrencies, derivatives, and trade pairs, rendering it a complete platform for both novice and experts. 

With its focus on security, transparency, and ease of use, Gate.io has established itself as a reputable platform among global crypto traders.

Aside from its trading features, Gate.io has a lucrative affiliate program that is focused on rewarding users for promoting the platform. For this reason, it is among the more appealing affiliate options available in the world of cryptocurrencies.

Gate.io’s affiliate program is particularly appealing due to its high commission rates and flexibility. The affiliates have the potential to earn up to 60% of the trading fees the crypto referral programs generate, one of the highest in the crypto market. This high rate of commission is intended to motivate affiliates to promote the platform and build long-term, sustainable relationships.

But another significant advantage of Gate.io’s cryptocurrency affiliate program is that it offers universal payment options. Affiliates can be paid in cryptocurrencies, which allows international affiliates to receive payouts in the digital currency they want. The platform also supports multiple payment methods, which affiliates can select depending on their needs.

To help affiliates track their efforts, Gate.io provides real-time performance monitoring tools. These tools enable affiliates to see detailed reports on referral activity, earnings, and conversion rates, which can be used to optimize marketing strategies and track progress.

Core advantages of affiliate program

• Up to 60% commission on trading fees
• Offers an additional 10% on sub-affiliate income
• Flexible payment options (including crypto)
• Real-time performance tracking, detailed reports
• High commission rates to encourage long-term partnerships
• Multiple payment methods for global affiliates

Changelly

This platform has become a known and trusted brand in the world of crypto, offering seamless, non-custodial crypto exchanges and purchases for customers worldwide. With more than 2 million monthly visitors and support for more than 400 altcoins, Changelly draws experienced traders and crypto-savvy users who value speed, flexibility, and transparency. 

Contrary to the traditional swaps, Changelly acts as a middleman between platforms and individuals, offering instant swaps with a simple, easy-to-use interface. Being transparent in its fees and with support for third-party crypto wallets, it’s particularly a strong option for individuals seeking to stay away from more centralized platforms like Coinbase or Binance. This platform also provides one of the best cryptocurrency affiliate programs.

Changelly’s affiliate program offers favorable conditions that make it especially appealing for content creators, influencers, bloggers, and site owners targeting experienced crypto users. One of the most striking advantages is the 50% commission on trading fees from referred clients. This considerable commission rate occurs when affiliates place Changelly’s widget, button, or referral link on their website or content websites.

The widget model is particularly interesting. Users get to complete swaps on the affilate’s site in their entirety, and the result is a seamless experience, as well as a huge potential for conversion chances. 

Changelly’s cryptocurrency affiliate program has attracted notable participants in the world of crypto media. High-ranking websites such as CoinTelegraph, CoinGecko, and CoinMarketCap have all partnered with Changelly.

Pros of affiliate program

• 50% commission on trading fees
• Seamless user experience with widgets and referral links
• No account required for users to complete swaps
• Transparent fees with no hidden costs
• Ideal for content creators, influencers, and crypto media

OKX

Having one of the leading affiliate marketing cryptocurrency programs, OKX excels with regard to its high earning potential, transparent reporting, and tailored structure. 

Using one of the most sophisticated and well-known crypto exchanges, OKX allows affiliates to monetize their audiences with up to 50% paid in USDT on the trading fees that referrals generate.

What is unique about OKX is that they offer lifetime revenue sharing. What this means is that once someone registers and trades through the referral link, the affiliate receives a share of their trading fees for the rest of their life as long as they remain active on the platform. For long-term affiliates and repeat revenue-hunting affiliates, this is an intense way to build a consistent revenue stream.

Affiliates love the hourly settlement cycles, giving them instant access to earnings without having to wait for long durations. The OKX dashboard gives affiliates real-time tracking. So they can see their referrals, commissions, and conversion rates immediately. This real-time tracking helps to make wiser campaign adjustments and plan data-driven growth strategies.

One of the most impressive features of OKX’s affiliate crypto program is its in-house sub-affiliate system, which enables you to recruit and manage your own sub-affiliate team. This enables affiliates to earn additional income from their team’s referral activity—ideal for community leaders, educators, or influencers who want to amplify their audience while assisting others within the affiliate niche.

To support the affiliate’s efforts, OKX provides them with dedicated affiliate managers as well as 24/7 customer support. This means affiliates receive proper guidance and tools at every step. With global reachability and support on multiple languages for the platform, OKX also supports promotion to international communities.

Main advantages of the affiliate program

• Global coverage  — 120+ countries
• Up to 50% commission on trading fees
• Hourly payouts in USDT
• Real-time analytics and reporting dashboard
• Support for global and multilingual audiences
• Opportunity to build and manage a sub-affiliate team
• Backed by dedicated account managers

Bybit 

Being a high-growth cryptocurrency exchange, Bybit has positioned itself well in the market—namely in the derivatives and futures trading space. 

With its user-friendly interface and advanced trading features, the platform has also established a strong affiliate program. It is one of the best crypto referral programs. This successful program targets publishers and content creators who want to promote the actively trading part of the crypto space.

Bybit’s affiliate program offers a commission rate of up to 50% on trading fees earned from referred customers. The model is particularly appealing to affiliates promoting high-volume or leverage-based traders.

Relative to flat-rate models, Bybit’s model grows with user activity, offering greater long-term revenue potential than those with engaged audiences.

In addition to its base commissions, the program provides performance-based bonuses—tiered bonuses that reward affiliates for consistent growth and active promotion. The tiered system makes the program especially suited for long-term strategies and high-producing affiliates in search of compounding results over time.

Bybit partners also have access to an assortment of marketing assets and promo tools like banners, referral URLs, and detailed analytics panels. These are provided to support optimization and monitoring of performance on campaigns.

To further individualize the affiliate experience, each partner is assigned a dedicated account manager. This manager provides one-on-one support, performance insights, and vital strategic guidance. 

Bybit’s global platform is multi-regional and multilingual, allowing affiliates to reach audiences in both mature and developing markets.

Pros of this affiliate program

• Global coverage  — 80+ countries
• Up to 50% commission on trading fees
• An additional 10% on sub-affiliate income
• Access to a global user base with multilingual support
• Comprehensive marketing assets and analytics tools
• Dedicated account management for strategic growth

eToro 

The global leader in multi-asset trading platforms, which has one of the longest-standing affiliate and crypto referral programs in fintech. It has a user base of over 40+ million in more than 150 countries and is used by both retail and professional traders. 

Its best crypto affiliate program is eToro Partners, which provides a number of commission models and an extensive list of promotional tools. This program is a popular choice among finance, crypto, and investment niches content creators, media, and influencers.

eToro partners enjoy two flexible commission models to select from:

• Revenue share Up to 25%lifetime revenue share of referred user trading activity, with the potential for long-term passive income.
• Cost per acquisition (CPA) Single payment of up to $400 per qualified sign-up, suitable for affiliates seeking immediate return from high-traffic volume.

This flexibility allows partners to fit their earnings model to the behavior and inclinations of their specific audience—whether they’re attracting long-term investors or quick-conversion streams.

Why do affiliates prefer to partner with eToro? This first is, of course, credibility. eToro is a licensed and regulated platform, known as the first to innovate social trading and maintain high standards of transparency and reliability. Its reputation drives conversion rates higher, with new users feeling confident in signing up through trusted referrals.

Here, affiliates can promote an enormous range of assets beyond cryptos. eToro also offers access to stocks, ETFs, indices, commodities, and forex, ideal for connecting with broader finance groups, instead of purely crypto-focused ones.

With its millions of users globally, eToro offers affiliates exposure to a large global market. Regardless of whether promoting European, Latin American, or Asian traders, the multi-language user interface and localized marketing facilitate global scaling.

Unique features like CopyTrader™, where other users can copy the trades of professional investors, are important drivers of introducing newbies to the site. These social and educational elements are very marketable features that affiliates can leverage to drive signups.

Affiliate program benefits

• Lifetime cookie tracking
• Live performance dashboards 
• Separate affiliate support teams
• Access to tailored creatives

Start earning faster with a secure and reliable CEX solution

The sooner you implement your CEX (centralized) crypto exchange and implement the best crypto exchange affiliate programs, the quicker you will start seeing the rewards. 

Rather than begin from scratch, utilize Peiko’s bespoke white-label solution and implement your exchange in just 3 weeks. Get ahead, save development time, and start making money today.

Main features of our crypto exchange solution

Interested in what our white-label solution offers? Below, we have listed the main features that will help you stand out. 

Enhanced trading capabilities with TradingView integration

Provide your users with advanced trading capabilities like spot and market orders, executed in real-time. Integration with TradingView gives traders robust charting capabilities and market intelligence, enabling them to make smart decisions fast.

High-performance microservice architecture (for maximum performance)

Based on a microservice architecture, our platform provides the scalability to manage high volumes of traffic and transactions, ensuring maximum performance even as your exchange expands.

Deep liquidity for smooth trading

Benefit from high-volume liquidity access, delivering quick and seamless transactions to your users. That is quicker order execution and a better overall user experience (UX).

Easy admin panel for total control

Control your exchange with ease using our simple admin panel. Easily alter commission rates, monitor revenues, view user activity, and gain insight into platform performance at the touch of a button.

Quick setup with competitive pricing

Launch your exchange in as little as 3 weeks with minimal initial capital expenses. Our platform is designed for fast deployment without sacrificing quality, and we offer you an affordable and efficient solution.

Additional important features

In addition to the essential tools embedded into our foundation package, we are offering a robust suite of add-on features that will give your crypto exchange a real edge.

Full OrderBook

Our state-of-the-art matching engine is built to deliver users instant trade executions and accurate results, reducing lag and maximizing trading efficiency.

Liquidity & trading bots 

Utilize our powerful liquidity bots and trading bots to optimize market conditions, automatically execute trading strategies, and provide more liquidity to your users.

Zero commissions for in-exchange trades

Just like top platforms such as Binance, we offer zero commissions for traders making trades within the exchange, making it highly appealing to traders looking to maximize returns.

52+ trading pairs with quick additions

Give your users a wide range of trading pairs out of the box, with a possibility to introduce new pairs in as soon as 2-4 minutes, giving your platform a dynamic and evolving market.

Fireblocks custody solution for top-level security

Secure your users’ finances with Fireblocks, the top-of-the-line custody solution offering state-of-the-art security from cyber attacks and weaknesses.

Solid KYC integration via SumSub

Streamline your know your customer (KYC) process with seamless onboarding from SumSub and see your exchange regulated compliantly while protecting against fraud.

Flexible fee and commission model

You can set your own fee table and exchange commission prices with our technology so that you can design your business model and maximize your returns.

Fully flexible code for future growth

The platform consists of fully custom code, meaning you can change and develop your exchange as your business does without needing to attempt cumbersome overhauls.

Cloud compatibility (Azure, AWS, Google Cloud)

Our platform is cloud-neutral, meaning it seamlessly integrates with leading platforms like Azure, AWS, and Google Cloud. This enables you to choose the hosting solution best for your needs.

Detailed notifications system

Notify your users with live notifications for all critical activities, such as order status updates, new trade opportunities, and account alerts.

With Peiko white-label exchange solution, you’ll possess everything you require to operate a high-performance, professional-grade platform that returns results quickly and securely.

Conclusion 

Now you have an idea of how leading crypto exchanges like Binance, Kraken, and KuCoin have used cryptocurrency affiliate programs to boost user acquisition and drive growth. These effective programs give exchanges a strategic advantage by tapping into the vast networks of affiliates. It is the way for crypto businesses to attract high-quality users through well-designed, performance-based incentives.

Dream of creating your own crypto exchange, and surf on the success of the crypto referral program? Use our white-label crypto exchange solution and run a platform in as little as 3 weeks. Your platform will have all the features required to deliver a first-rate user experience from the start.

The crypto exchange will include advanced trading capabilities and profound liquidity, as well as top security. We have you covered, so you can attract and retain users in this competitive market.

It is easy to take a step ahead and build a crypto exchange that’s poised for success. Contact us today and start your crypto exchange in the shortest time!

FAQ

Even the most advanced crypto platforms can fail if trades don’t go smoothly. There have to be a solid liquidity provider on your side, or users will leave because of insufficient reliability.

This piece will explain what crypto liquidity providers (LPs) are and the different kinds of them. It will also include a list of important LPs that you should consider while planning your project. 

You acquire trust, audience, and money if you pick the best crypto liquidity provider. Read all the way through, and you’ll have a clear picture of how to make the right choice.

The importance of crypto liquidity for your platform

Trading only works when there is enough liquidity. It lets people quickly buy and sell goods at market prices. Tight spreads, quick execution, and a smoother trading experience can be found only on a platform with good liquidity.

Now for the harsh truth: if you don’t have enough cash, your platform stops working. Traders have a lot of slippage, deals fail, or get stuck while waiting for orders to fill. Users quickly lose trust in this. Most people won’t give your platform another chance in competitive markets.

Even worse, not having enough cash on hand can make you a target for arbitrage or manipulation. This can cost you money and hurt your image, so that you might not be able to recover from it.

That’s why liquidity should be a fundamental part, not something added to everything else. You need to work with the right funding provider if you want to build a crypto exchange, the DeFi protocol, or an over-the-counter (OTC) service. 

Types of crypto liquidity providers

Liquidity sources are different for each platform, trader, and project. If you pick the wrong one, your order book could be empty, or your spreads could be very wide. When you want to make smart, strategic decisions about whether to build a DEX or a high-frequency trading platform, you need first to understand the different liquidity provider companies.

Some of them are huge institutions with deep, stable cash pools. Others focus on collecting information from many sources, putting accessibility over complexity. Then there are decentralized choices, which are newer, riskier, but can be more useful in the right situation. Let us break them down:

Each type has its own pros and cons. You can match the goals of your platform to the right kind of LP now that you know what’s out there.
We’ll now talk about some of the top tier liquidity providers crypto, so you know who can deliver you what you need.

6 best liquidity providers 2025 

It’s vital for any trading tool, exchange, or token project to pick the right liquidity provider. Here is a look at some of the most important players in 2025. 

1.Huobi

Huobi is the world’s biggest and most trusted bitcoin exchange. It offers the best liquidity and the most reliable service. Its exceptional liquidity infrastructure guarantees that anyone who works with them enjoy quick, smooth, and dependable trading. 

Because the exchange supports many cryptocurrencies and has strong security measures, transactions are quick and easy. Huobi’s liquidity solutions have been successfully added to Peiko’s platform. Through this collaboration, Peiko gives clients better market execution and more accurate data collection.

2. B2C2

People willing to get into crypto trust B2C2 firmly. With a reputation for high reliability and deep liquidity, B2C2 makes it easy for both individual and institutional clients to trade on the market. Their liquidity network is known for its high trade volume and smooth transaction flows.

Peiko uses B2C2’s strong liquidity services to make sure that clients get quick onboarding, clear pricing, and a smooth trade experience overall. Because of the B2C2’s reliability, it’s a great partner for projects that want to keep performance and stability high in the crypto field.

3. Cumberland

Cumberland has been in the market for years, offering over-the-counter (OTC) liquidity and algorithmic trade services. They run a solid business and have made a network of partners in both crypto and traditional banking.

Still, their method is more rigid and not as flexible regarding specific or quickly changing project needs. In the liquidity providers list, they work well for big deals or steady demand, but compared to more flexible providers, they might feel a bit stiff.

4. The Wintermute

Wintermute has grown quickly and is now a strong part of both CEXs and DeFi systems. A lot of different assets can use their technology, and they are often present in the first token markets. But sometimes, their focus on speed and scale makes them less interested in getting to know their clients better.

The help can feel like a transaction for projects that need long-term strategy advice or help shaping the market. Still, they work well for quick access to a lot of cash.

5. Flow Traders

There is trust in Flow Traders among liquidity providers list because they follow a strict and legal business plan. Their systems work well and they are careful with risk, but that means they take longer to add new tokens or ecosystems.

Flow Traders is a good choice for companies that value rules and long-term stability over new ideas or flexibility. Some people might feel like the pace is too slow.

6. GSR

GSR sees itself as a partner in structuring and liquidity, specializing in options, derivatives, and project help in the early stages. The disciplined way they work shows that they come from a background in standard finance, but their services are usually best for people with more complicated or long-term needs.

GSR might not be the best choice for projects that need instant, high-volume liquidity or quick market activation. Still, they are admired for the work they do behind the scenes to support the ecosystem and start new tokens.

Some top tier liquidity providers are better than others. Jump, Cumberland, and Wintermute, are strong in more specific areas. Peiko stands out for being flexible and offering exactly what you need. What you require will determine the best choice, but Peiko is a suitable option for most situations.

Key factors to consider when choosing a liquidity provider

Liquidity affects almost every part of performance on any exchange or trading platform. 

Here is a crypto liquidity providers list based the most important technical, operational, and strategic factors for 2025 when judging liquidity providers. 

Depth of liquidity

A good provider keeps the depth stable in both regular and high-volatility situations. If you want to target certain types of assets, check if the provider offers them directly or through aggregation. 

When you think about control, pricing, and execution reliability, you should also consider the difference between private internal liquidity and external aggregation. Instead of using benchmarks or sales metrics, test in a live or mirrored production setting.

Market coverage and asset support

A capable provider should support a wide range of assets:

• Spot, margin, and derivatives markets, depending on your platform offerings

• Fiat and stablecoin ramps, where required for regional compliance

• Efficient handling of wrapped tokens, synthetic assets, or tokenized securities if applicable to your model

Also examine whether they require formal onboarding for new tokens. Or if token additions can be self-managed via admin tools or APIs.

Latency and execution quality

Order execution speed makes trade stand out from the others. If your latency is bad, you could lose money and have trades fail. Measure:

• Execution latency when the system is busy, ideally in milliseconds (less than 50ms is okay).

• Fill rates for orders of different sizes and types of assets.

• Smart order routing.

Ask ​​top crypto liquidity providers for documented latency measures instead of just hearing about how well it works.

Integration and API infrastructure

A provider must have clean, scalable equipment. Pay close attention to their APIs to see if their systems work with common protocols. 

Wrongly designed APIs cause internal teams extra work and slow down platform development. Over time, you see the cruciality of version control and stable endpointsl when working with multiple service systems or adding more users.

Risk management 

A good provider should deal with oddities, instability, and “black swans.” It should:

• Have tools to protect clients from harm during flash crashes or deals that don’t make sense.

• Keep an eye on dashboards or APIs for health checks and actual messages.

Sites that aren’t closely watched can lose millions of dollars due to a single mistake.

Regulatory compatibility and licensing

They can either have their own license or be set up in a way that won’t hurt your legal standing in regulated areas. If you’re building in the EU, the UAE, or Singapore, make sure that their licensing systems work with MiCA, VARA, or MAS. 

Ask them directly to learn where they can’t legally do business, how they handle calls for compliance and if they’ve had any problems with regulators or audits. 

Operational support 

You need to know exactly what will happen if something goes wrong. Does the service provider give technical support 24 hours a day, seven days a week? How long do they usually take to respond? Are there any ways for things to get worse? 

Data transparency

Regulators and institutional users need detailed deal reporting and order book analytics. If they are a good service, they should:

• Full trade logs with timestamps, order IDs, and source route (direct vs. aggregated).

• For regulatory review or internal research, audit trails are used.

• APIs for reporting on volume, delay, and spread, both in real time and in the past.

Not having access to data makes it harder to improve or fix processes.

Pricing model

Look for any unclear fees. Like those for adding new token pairs, platform updates, or custom support.

If a service provider seems cheap during the MVP stage, it might not be cost-effective when there is a lot of traffic. What if your business plan changes in the future to include derivatives or fiat currencies? Make sure the provider can adapt without needing a whole new deal.

Reputation and proven record

Lastly, ask for case studies or platforms they currently support. Review sites, service trackers, and GitHub repositories. A seller with a good product will almost never refuse to be examined. 

Any claim that isn’t clear or hasn’t been checked by a third party should be a red flag. When the success of your trade depends on how well this integration works, you have to do your research.

The ultimate advice to choose Peiko for crypto projects

Peiko is one of the top crypto liquidity providers that offers complete crypto exchange options. Our solutions can be fully customized based on modern microservice architecture.

Real-time execution, spot and market orders, smart order matching, integrated liquidity management, and an admin dashboard for full operational control- all of that you got from partnering with us. We combine technical execution with a delivery attitude for projects that need to be done quickly.

Bitsten is an example of this. It’s a cryptocurrency exchange made for the South African market but has room to grow internationally. The client came to Peiko with a limited budget, high hopes, and a long list of needs, ranging from safe storage of crypto to payments across borders. 

In just 240 hours, Peiko’s team quickly made a high-performance white-label swap. The system had a trading engine, liquidity integrations with Huobi and B2C2, and TradingView for advanced charting. We also added strong security measures and connected services such as Stripe, PayPal, and SendGrid to allow advanced functions.

Along with the technical release, Peiko ensured the system was fully ready for use. The client’s team was taught how to run the platform independently, and there was clear documentation and help after the launch. Bitsten could go live quickly and keep the freedom to grow or change. 

The platform is now a solid foundation for future blockchain projects. This is exactly the kind of result that shows Peiko’s strengths: speed, dependability, and your desired delivery.

Conclusion

Liquidity is one of the most important parts of any trading site. It changes prices, how things are done, and the general user experience. Taking care of it early on will help your platform run easily and stay competitive over time.

Among top liquidity providers, Peiko gives projects that want to start or grow quickly a clear and useful way. It’s a good choice for teams that want speed, dependability, and long-term flexibility because it has a ready exchange system, built in liquidity, and a structured delivery process. Let’s discuss your idea if you want to make a crypto platform that exceeds your expectations!

FAQ

To create a successful crypto exchange platform, it is important to integrate strong and reliable APIs (application programming interfaces).

With these APIs, you will ensure seamless market interaction, greater security, and enhanced user experience. The right API solutions can literally make the complicated operations of your crypto exchange simple. 

Here, we will discuss a few essential APIs for crypto exchanges, including Fireblocks for the safe handling of digital assets, Twilio for automated messaging, Huobi, B2C2, SendGrid, and others. All of these APIs are designed to make cryptocurrency platforms work securely, efficiently, and without any issues.

Essential API categories for crypto exchanges

Adding the right APIs is extremely crucial when creating a cryptocurrency exchange platform. They provide a number of key functions that help enhance the performance, security, and usability of your platform. 

The following are the main types of APIs that are important for an effective crypto exchange:

Security and asset management APIs 

Security-focused APIs are used to protect confidential data, manage private keys, and offer secure transaction methods. These APIs utilize encryption and safe transfer protocols to prevent unauthorized access and minimize the chance of cyber attacks.

Trading and market data APIs 

These APIs are an important part of facilitating real-time trading and providing users with current market data. Such APIs offer clean price feeds, historical data, and other key trading features to enable users to make trades on the basis of accurate and up-to-date data. Include the crypto exchange rate API and other vital APIs to ensure a great experience for users.

Liquidity provider APIs 

Maintaining adequate liquidity is crucial for the smooth operation of any crypto exchange. Liquidity provider APIs connect the exchange with off-exchange liquidity sources to enable rapid filling of orders with low slippage. Liquidity provider APIs prevent the exchange from being overwhelmed by high trade volumes and becoming a market risk.

Communication and notification APIs 

It is important to notify users in time and keep them engaged on the platform. APIs under this category handle real-time notifications like trade confirmations, price alerts, and account updates. Such APIs help ensure timely information to support users in managing their trades and account activities well.

REST (representational state transfer) APIs are involved in communication (e.g., retrieving data from an exchange or sending transaction data). But, they are better for scenarios where stateless interaction is sufficient, such as querying price information or sending a transaction request. If you need constant updates or live interaction, WebSocket APIs are often preferred.

Compliance and KYC/AML APIs 

AML (anti-money laundering) and KYC (know-your-customer) regulations are a matter of concern for crypto exchanges. 

Compliance APIs assist with validating user identities, checking their background, and maintaining the platform compliant from a legal as well as regulatory point of view. 

Order management and trading engine APIs 

APIs play a role in the execution of buy and sell orders. They manage order matching, transaction processing, and tracking of open and finished trades. These APIs ensure trades go smoothly, particularly during times of high market demand, by facilitating efficient order execution and real-time monitoring. 

Beyond the main order management functions, Trading Bot APIs significantly boost the exchange’s capacity for automated trading. These APIs facilitate the development and control of trading bots that autonomously carry out trades according to predefined conditions, streamlining trading strategies and enhancing overall operational efficiency.

Top API providers for crypto exchanges and their features

The APIs facilitate everything from trading and secure asset management to compliance and communication. Here are some of the most popular API providers for cryptocurrency exchanges:

Fireblocks

It is a comprehensive platform designed to secure and manage digital assets. It offers trustworthy crypto API solutions for secure custody and transaction handling with top priority on asset safety in crypto commerce.

• Multi-layered encryption for secure custody of assets
• Secure from cyber attacks through robust security protocols
• Effective workflows for secure transfers of assets
• Focusing on securing against theft and unauthorized use

Twilio

This provider offers powerful communication APIs by which exchanges can embed messaging services like SMS, voice, and email notifications. These best crypto APIs enable real-time customer communication required for notification and verification procedures.

• SMS, voice, and messaging automation APIs
• Global scalable communication infrastructure
• Real-time user notifications and alerts
• Easy integration for automated user communications

Huobi

This crypto exchange offers a complete set of APIs for exchange integration with its trading platform. The APIs offer real-time market data and instant order execution of buy and sell orders to enable seamless trading and access to liquidity.

• Real-time price feeds and integration of market data
• Instant order execution of buy and sell trades through crypto Trading API
• High level of liquidity and access to a large number of crypto pairs
• Secure API access through multi-level user authentication

B2C2

This provider offers liquidity solutions for exchanges with an API that connects them to deep pools of liquidity for effortless trading of high-volume trades, primarily OTC (over-the-counter) transactions.

• Multi-source liquidity aggregation for best trading
• Consistent and fast order execution, particularly on large trades
• Institutional-grade API for cryptocurrency OTC trade
• Guarantees minimum slippage even in gigantic transactions

SendGrid

It is a leading email API vendor that facilitates automated transactional and marketing emails. It is used extensively by crypto exchanges to send notifications, such as account status updates and trade confirmations, to customers.

• APIs for sending automated transactional and marketing emails
• Robust email tracking and analytics for performance monitoring
• Scalable infrastructure that supports large volumes of emails
• Easy integration for user notifications and system updates

SumSub

Offers a KYC and AML compliance API solution. It helps exchanges verify the identities of their users and stay compliant with regulations.

• KYC and AML identity verification and fraud prevention tools
• Biometric authentication and document verification features
• Automated background checks for compliance assurance
• Compliance with international regulatory requirements is supported

CoinGecko

Provides a powerful API for fetching real-time cryptocurrency data like pricing, market cap, volume, and historical trends. This best crypto API is essential for exchanges wishing to display accurate and timely market data to their clients.

• Real-time market data like price feeds and trading volumes
• Historical data and market trends for informed trading
• Detailed statistics of over 6,000 cryptocurrencies
• Free and paid API cryptocurrency plans to cater to different user needs

CoinMarketCap

It is one of the leading sources of cryptocurrency data. Its API offers real-time pricing, market cap, and other detailed coin statistics, making it an excellent choice for exchanges needing minute-by-minute market data.

• Real-time crypto pricing and market data
• In-depth coin statistic and price history data access
• Visibility into worldwide market trends and crypto performance
• Free and premium tiers for various levels of utilization

Binance

This leading cryptocurrency exchange provides a powerful API that connects exchanges with its market for hassle-free trading, real-time data retrieval, and account management.

• Full-featured best crypto trading API for account management and order placement 
• Real-time market data and price of trading pairs
• Extensive support for a wide range of cryptocurrencies and tokens
• WebSocket support for real-time price feed and notifications

These crypto exchange APIs help to provide a seamless, secure, and user-friendly platform that will attract users and generate profit. 

Factors to consider when selecting the best APIs

When choosing API for crypto trading, it’s essential to prioritize the most influential factors that promote security, performance, and long-term prosperity:

Security

Opt for the best crypto API solutions that have robust security features, including encryption, secure authentication, and data transfer mechanisms like HTTPS. Two-factor authentication (2FA) and key management features are necessary to protect users’ information and avert cyber-attacks.

Scalability

Ensure the API crypto solution will scale with your platform. It should be capable of handling increasing traffic and high-frequency requests with no performance degradation, especially during periods of market volatility.

Reliability and uptime

Select cryptocurrency APIs with high reliability and uptime SLA (service level agreement) guarantees. A highly reliable API offers high availability with minimal downtime and graceful operation, which is critical to providing a smooth user experience.

Data accuracy and timeliness

Real-time and reliable data are essential. APIs must offer low-latency price feeds, market data, and historical data to help traders make sound decisions.

Ease of integration

Pick the best crypto exchange API with comprehensive documentation and well-structured endpoints, which will make integration more straightforward. RESTful APIs are usually the easiest to implement.

Compliance and regulation

Select APIs that adhere to regulatory needs, especially KYC/AML procedures, to help your exchange stay in line with legal requirements.

Customization and flexibility

The best APIs offer the potential to tailor to your exchange’s specific needs, whether for personalized trading functionality or custom algorithms.

Cost-effectiveness

Evaluate pricing models to identify a crypto currency API that fits within your budget and offers required features and scalability, with consideration of subscription and transaction costs.

APIs integration best practices to follow

API integration in your crypto exchange website must be well-planned and executed to achieve seamless operation, security, and performance. We recommend to adopt the following best practices throughout the process of integration:

Conduct comprehensive testing before deployment

Carry out thorough pre-production testing of the APIs. This includes functionality, performance, security testing, and testing error handling. Use staging environments to simulate the real world, testing how the best cryptocurrency API will react to high traffic, unexpected inputs, and various error states.

Implement versioning

API versioning is important to avoid the disruption of your platform when APIs are updated or modified. Ensure that you keep a close eye on and control API versions, maintaining compatibility when updates or upgrades are made to avoid breaking existing functionalities.

Monitor API performance

Track the performance of your integrated APIs on a regular basis. Set up mechanisms to track response time, uptime, and error rate. Utilizing monitoring tools will allow you to identify potential issues earlier and tune performance so that your platform runs smoothly.

Implement secure authentication and access control

While integrating API crypto, prioritize secure authentication. Use methods like OAuth (open standard for access delegation), API keys, and token-based systems. Encrypt sensitive data in transit always and follow the principle of least privilege to minimize access to the API.

Optimize API requests

Reduce the number of API requests to streamline performance and reduce load times. Avoid duplicate requests by batching operations or caching data that is requested often. This helps maintain proper crypto exchange API performance and reduces the chances of server overload.

Keep documentation clear and consistent

Detail the process of API integration thoroughly for external as well as internal developers. Include clear descriptions of API usage, authentication methods, error-handling mechanisms, and custom features. Proper documentation makes troubleshooting easier.

Ensure proper data validation and error management

Implement robust data validation to ensure that the data being exchanged over the APIs is valid and reliable. Additionally, have comprehensive error-handling mechanisms to deal with issues gracefully and return useful error messages so that the service is not interrupted.

Prepare for ongoing support and maintenance

Cryptocurrency API integration is not a one-and-done process. Ongoing, update APIs, watch for performance, and stay tuned for changes from your API providers. Be prepared to have your team support, debug, and update the integration as needed.

Start an efficient crypto exchange with Peiko in 3 weeks

At Peiko, we have a great solution for entrepreneurs who want to launch their crypto exchange with API super-fast and easily. Our white-label crypto exchange solution is scalable and customizable, so you will get your own branded platform with minimal development. 

The solution comes pre-integrated with features like regulatory compliance, multi-currency support, advanced charting capabilities, and real-time market data. 

APIs and features integrated

Our solution comprises a comprehensive set of crypto APIs designed to ensure seamless, secure, and scalable trading operations. 

• Liquidity provider APIs: Peiko has leading liquidity providers like B2C2 and Huobi, which provide fast order execution and minimal slippage with internal and external liquidity management.

• Market data and crypto trading APIs: Our solution provides real-time market data and historical feeds through cryptocurrency trading API – TradingView, which gives precise pricing and interactive charting facilities to traders.
• Security APIs (Fireblocks): We use Fireblocks for digital asset custody in a safe way, utilizing encryption and multi-signature technology to protect money from being spent without authorization.
• Compliance and KYC/AML APIs (SumSub): We support KYC and AML compliance using SumSub for user identification and regulatory compliance checks, preventing fraud.
• Order management and trading engine APIs: Our white-label solution supports efficient order execution and matching of trades with the ability to support high-frequency trading of thousands of transactions per second.

This white-label solution created by our blockchain development company is a great option for anyone looking to enter the business of crypto exchanges before potential competitors.

Conclusion

Integration of the right APIs will drive the success of any cryptocurrency exchange. You need proper sets of tools, such as liquidity provider APIs, trading data APIs, security integrations, and compliance solutions. With these applications, you will achieve optimal performance, enhanced security, and successful scaling of your platform. 

If you want to launch the crypto API trading platform in a few weeks and not spend hundreds of thousands of dollars, use our white-label solution. Contact us to discuss details!

FAQ

If you want to start your own exchange – there are two approaches. You can create it from the ground up, but it is time-consuming. Another option is to use a white-label crypto solution.

The white-label solutions offer businesses an easy way of creating and operating a fully featured cryptocurrency exchange with their own brand name. At the same time, you don’t need to have technical skills to start your exchange.

Here, we will guide you through the main steps to launch a white label crypto exchange, from selecting the right provider to customization and post-launch management. 

What are white-label crypto solutions?

White-label cryptocurrency platforms offer companies an easy way through which they can create their own cryptocurrency exchange without, arguably, having to develop a platform from scratch. The white-label solutions present offer quick deployment, reduced capital, and easy integration. They also offer companies a chance to focus on branding and customer experience.

You can avoid the headaches of development and upkeep with such solutions and build a reliable system that can be adapted to meet our distinct requirements.

Advantages of white-label crypto solutions

• Fast deployment You will get your crypto exchange online much faster than it would take to develop it from scratch.
• Price reduction Save money on the high cost of developing a crypto exchange from the ground up white-label solutions are cheaper and deployable immediately.
• Flexible customization Adapt the platform to align with your brand presence and roll out the unique functionality you need to address your targeted market.
• Top scalability Obtain a platform designed to grow readily with higher volumes of traffic and trades while staying functional continuously.
• Enhanced security Leverage advanced, secure architecture with all necessary functions, including encryption, multi-factor authentication, and additional shields to safeguard your users and properties. Such solutions are typically rigorously tested for reliability and security.
• Compliance features By choosing a white-label solution, you access pre-integrated tools to make your exchange compliant with industry standards, such as KYC (Know Your Customer) and AML (Anti-Money Laundering) regulations.
• Continual support You will also get continuous maintenance and technical support to keep your exchange up-to-date and highly secure.

Planning your crypto exchange launch

How to launch a white label cryptocurrency exchange solution? Begin by establishing your target market. Are you serving retail investors, institutional traders, or some other market niche? Knowing your audience will enable you to define your platform’s features and user interface to appeal to them. 

You should also consider who else is out there competing in the market is vital. Observe what they’re doing right, and decide how you can differentiate your platform so that you’re not getting drowned out in a crowded marketplace.

Choosing the right white-label provider

Selecting the appropriate white-label provider is the most important choice when starting a cryptocurrency exchange. Your chosen platform will be the foundation of your business, so you need to select a provider who not only fits your needs today but also has solutions to help you grow.

If you want to launch crypto exchange white label, start by assessing the reputation of the provider in the industry. A credible white-label provider should have a track record of successful crypto exchange implementations. Browse their portfolio for past work, customer testimonials, and case studies. An expert provider will bring authentic experience and know-how ideas to your project so that the platform is well-built and ready for your market.

Implementation and customization

After choosing your white-label provider, the second most important step to launch a white label crypto exchange is implementing and customizing your platform. This is where your platform begins to come together, bearing your business’s brand image, functionality, and security requirements.

After choosing your white-label provider, the next step is implementing and customizing your cryptocurrency exchange. In this stage, your platform starts to take shape, bearing the business’s brand image and functionality.

Platform setup and integration

The first step in implementation is configuring the core structure of your exchange. The white-label platform typically comes pre-built with essential features, but your focus will be on setting up integrations such as payment processors, crypto wallets, and liquidity providers. 

It’s essential to ensure smooth integration with these third-party services, ensuring your exchange operates smoothly from the beginning.

Custom branding and user interface design

One of the best features of white-label solutions is the option of customizing the appearance and feel of the platform. In this step, work together with your provider so the platform’s design can blend well with your brand’s identity. Adjust the colors, logos, and arrangement to connect with your targeted market, ensuring the platform doesn’t only appear amazing but functional as well. 

The user interface (UI) should be intuitive, making it easy for both new and seasoned traders to use. The user experience (UX) design also needs to be frictionless and seamless so that users do not get confused when they are using the platform.

Tailoring features 

Aside from the original design, the white-label solution generally allows additional tailoring of the platform’s functionality. Depending on your business model, this may mean introducing sophisticated features of trading, such as bespoke trading pairs or specialized services like lending or staking. 

You may also customize the platform to receive specific order types, set fee levels, and add risk management features. You can incorporate customer support features like live chat or automated bots to facilitate it for users.

Increased security

What else do you need to launch your own white label crypto exchange? Make sure that your platform is secured with the best security features to safeguard both your users’ money and personal information. Collaborate with your provider to implement strong features like two-factor authentication (2FA), end-to-end encryption, cold storage options, and multi-signature wallets. Also, ensure that your transaction is AML and KYC compliant.

Launching your crypto exchange

With your crypto exchange platform in place and customized, it’s time to launch. This phase is vital for attracting users, ensuring smooth performance, and setting the stage for long-term expansion.

Comprehensive testing and quality assurance

Before making your exchange public, rigorous testing must be done. Perform functional testing to confirm that all features behave as expected, like deposits, withdrawals, trading functionality, and account verification. Security testing is also paramount to identify weaknesses that may expose user data or funds to attacks. 

Stress-test the platform as well to ensure that it can handle high traffic volumes, simulating real trading conditions to provide a smooth experience when you launch.

Creating a marketing plan

A successful launch your own white label crypto exchange demands a proper marketing campaign that will create hype and attract users to your platform. Start with creating hype through social media sites, online communities, and collaborations with crypto influencers. 

Get involved with your audience early, and provide sneak peeks or teasers of what the platform has in store. Launch pre-registration campaigns, where early adopters get rewarded with things like lower fees or token giveaways.

User onboarding and support

A good onboarding process is one that puts users at ease and ready to utilize your platform. Provide transparent instructions for registration, verification of the account, and trading procedures. Incorporating tutorials or guides in each step can assist users in adhering to the process, especially for first-time users who are not familiar with cryptocurrency trading.

Post-launch management and growth

What else is important to consider in white label crypto exchange launch process? You should have a vision of how to make your platform successful in the long term. 

Continuous monitoring & optimization

Even after launching, monitor your crypto exchange consistently. It is essential to track everything from transaction speeds to user activity and platform uptime. That kind of monitoring guarantees that in case of issues, they’re caught early and resolved before they affect the user experience. 

Platform optimizing should also be performed regularly to improve the platform, add new features, or fix any bugs found so that your exchange is both efficient and innovative.

Expanding your platform’s capabilities

Post-launch maintenance includes constantly introducing new features to make your site attractive to users. You can add new coins, provide advanced features to trade like futures or margin trading or implement features like staking or lending. Keeping the platform updated and offering users more options for investing and trading will have them returning.

Scaling to demand

As your exchange grows, so will the demand for infrastructure and resources. Make sure your site can handle increased traffic and more transactions by scaling your infrastructure as well. Work with your white-label provider and upgrade hosting services, enhance performance, add server capacity. 

Marketing and retention strategies

While new user acquisition is essential, keeping current users is just as vital. Concentrate on developing long-term loyalty from customers via simple features, reward programs, and continuous interaction. Interact with your audience regularly through social media, newsletters, and user surveys to make them aware of new features or updates to the platform. Have referral programs that reward users for inviting others to your platform.

Staying compliant and secure

When you decide to launch a white label crypto exchange platform, it’s vital to stay updated on the latest legal requirements and security threats. Regularly review your platform’s compliance with KYC and AML regulations to ensure you’re operating within the legal framework of your jurisdiction. Implement regular security updates and audits to protect user data and funds from potential threats.

Start your crypto exchange in 3 weeks with Peiko 

Why spend months or even years creating a crypto exchange from scratch when you can have a full-branded, white-label exchange live in three weeks? Our solution allows you to have a professionally engineered, bespoke platform ready for live go in a few weeks, not months.

Features of our white label cryptocurrency exchange

Discover the standout features that make our white-label solution the ideal choice for your crypto business.

• Sophisticated trading functionality Our platform can integrate with TradingView seamlessly and provide real-time market data and sophisticated analysis tools to elevate the trading experience for your users to the next level.
• High-performance infrastructure Built on a microservices architecture, our exchange offers quick execution and scalable performance to support a growing user base.
• Improved liquidity and automated trading Experience high liquidity and built-in trading bots with no commission fee for users, ensuring smooth functionality.
• Strong security measures We prioritize security with Fireblocks for custody solutions, 2FA for added security and integrate encryption techniques to secure all user data.
• Full customization options Our customizable admin panel enables convenient management of users and order matching in real-time. You will get a total control over your platform’s features.

Why launch a white label crypto exchange?

Our solution enables you to have your exchange live in a short time with little expense without spending a long time building from ground zero. The platform is scalable; it can easily handle growing user traffic and operate at peak capacity. 

With 24/7 support and frequent updates, you can expect continuous support and maximum functionality of the platform. Moreover, the exchange accommodates big cloud providers like Azure, AWS, and Google Cloud. So you can pick the ideal hosting platform for your company.

Conclusion

Developing your own cryptocurrency exchange is a profitable idea, but it’s also quite a labor-intensive process. Want to make it easier? White-label solutions will help. Choose only a trusted blockchain partner, create your platform’s custom branding, add the features you need, and get started. As you understand from our guide to launching a white-label crypto exchange, the ready-made solutions allow you to bypass the complexities of development. You will save time and money and get a fully functional and secure platform for your users.

At Peiko, we know how to launch a white label cryptocurrency exchange solution. Our white-label solution provides everything you need to build a robust, scalable platform. Contact us today to get started on launching your cryptocurrency exchange today!

FAQ

Daily trading volumes reaching billions that shows the popularity of crypto exchanges and their business potential for owners. But the problem is high competition on the market, security threats, and regulatory demands. You know, a single vulnerability can lead to catastrophic losses, while strong execution can position your exchange as a leader, generating impressive daily revenue. 

This brief will take you through every stage of starting a crypto exchange. We’ll start with market research. Then, we’ll dive into the technical infrastructure. You will discover how to pick the best technology stack, implement a secure trading engine, and how to make the platform scalable. From there, we’ll break down legal and regulatory considerations, including licensing requirements in major jurisdictions and compliances. 

Are you an entrepreneur? A blockchain startup or an institutional investor? This article will provide the insights you require to build crypto exchange that is robust, compliant, and scalable.

Let’s begin our research!

Market research and planning

It takes a strategic approach to create cryptocurrency exchange. You need a solid business plan, deep market research, and a distinct value offer to be successful. Every vital stage will be covered below, from identifying your competitive edge to comprehending your audience.

Identify your target audience 

Starting a crypto exchange that attracts and keeps traders requires an understanding of your user base. There are various user groups in the Bitcoin trading market, and each has specific requirements:

• Retail traders: This group consists of individual investors seeking a user-friendly trading platform with competitive costs, a wide range of cryptocurrencies, and support for fiat on-ramps. Platforms that provide sophisticated charting tools, staking opportunities, and reward systems attract a lot of retail traders. 
• Institutional investors: Algorithmic trading, hedge funds, family offices, market makers, and prop trading firms require a solid stack. Specifically, it means strong application programming interface (API) access, low-latency order execution, and deep liquidity. Institutions prioritize security protocols, and counterparty risk management. In contrast to retail traders, they frequently look for enterprise grade reporting tools and specialized trading solutions.

Because market preferences and legal regimes differ, geographic targeting also deserves attention. For instance, Asia dominates derivatives trading, whereas the European market strongly emphasizes compliance (MiCA laws). Or, concerns about inflation have led to a significant demand for fiat-crypto on-ramps in Latin America. As you see, an exchange can maximize its products and compliance strategy by recognizing such subtleties.

Analyze the competitive landscape 

There are only a few giant corporations that control most of the cryptocurrency exchange business. However, to start your own crypto exchange, you can find a niche by examining the advantages and disadvantages of their competitors. Create market gaps and opportunities by knowing where your competitors succeed and fail.

1. Binance: Largest by trading volume. It provides many trading pairs, good liquidity, and premium features like margin trading and futures. Its regulatory status is unclear in most territories, though. It is difficult to do business and limits access by users in some areas.
2. Coinbase: By emphasizing security, transparency, and fiat on-ramps, compliant exchange Coinbase leads the US market. In contrast to Binance, it has fewer pro trader products and charges much more fees than exchanges.
3. Kraken: With its advanced futures and margin, Kraken is appealing to institutional traders and is well known for its robust security features. It is restricted in its use by retail traders due to its less consumer-friendly interface than Binance and Coinbase.

Market trends also have an impact on the competitive landscape. The majority of centralized exchanges (CEXs) have been forced to add decentralized finance (DeFi) features, including staking and liquidity pools. Additionally, regulatory actions taken against specific platforms have made room for regionally compliant exchanges to draw in users looking for stability.

Define your unique selling proposition (USPs) 

What will make your exchange stand out? With a market already flooded with well-established exchanges, you must determine how to differentiate yourself in order to start a cryptocurrency exchange that will thrive. A running exchange must incentivize traders to change or join it.

One specialization in a single trading specialization is one. Through ultra-low latency trading, colocation, and best liquidity aggregation, for instance, some exchanges target high-frequency traders and institutions. Others aim at retail adoption through the provision of compelling interfaces, gamified trade experiences, and education.

Positioning by regulations is another differentiation strategy. Due to regulatory uncertainties, most exchanges must curtail services or leave profitable markets. That means that establishing trust is mostly a matter of jurisdictional licensing, conformity with legislation, and secure banking relationships.

Choose your business model 

The structure of your exchange defines liquidity, security, compliance, and user experience. Your choice will dictate your exchange’s operational complexity, revenue model, and regulatory exposure.

Centralized exchange (CEX)

• Requires sole control of user funds, creating security and compliance requirements.
• Offers high liquidity, fast transactions, and fiat on or off ramps for easy user access.
• Examples include Binance, Coinbase, Kraken—top exchanges in regulated, high-volume trading.

Decentralized exchange (DEX)

• DEXs eliminate intermediaries, relying on smart contracts for trade execution.
• Users retain full control over assets, reducing counterparty risk but requiring self-management.
• Examples: Uniswap, SushiSwap, Curve Finance—top platforms for trustless trading.

Hybrid exchange

• Combines CEX liquidity with DEX security, offering a balanced trading experience.
• Provides decentralized custody while maintaining an order book structure for efficiency.
• Examples include Injective Protocol and DeversiFi—pioneering future exchange models.

Create a detailed business plan 

A crypto exchange is a risky venture that requires adequate planning. Even successful ones can collapse as a result of unsustainable business models, regulatory challenges, or liquidity problems if they lack a solid business plan. Successful exchanges like Binance, Kraken, and Coinbase created financial projections, marketing strategies, and operational models.

Here’s what you should do to start a crypto exchange successfully:

Make financial projections

The financial viability of a crypto exchange depends on alternative sources of income apart from trading fees. As much as listing and withdrawal charges are a supplementary source of earnings, an optimal maker/taker fee mechanism drives liquidity. Leading exchanges such as Binance and Coinbase generate billions of dollars a year by diversifying revenues through NFT marketplaces, lending, futures trading, and staking services.

Expenses are steep, however—custom-built exchange systems may run more than $1 million. Sizable reserves are required for liquidity provision. Continued investment in legal, audit, and risk management staff is required to ensure regulatory compliance. These expense and revenue factors are balanced in a sustainable financial plan, which also ensures long-term scalability.

Create marketing strategy

A forceful institutional and retail marketing push is needed to establish a competitive exchange.

Retail adoption is dependent on influencer collaborations, referral programs, and SEO-driven organic traffic. Institutionals deals with market makers and liquidity providers, on the other hand, guarantee deep order books.

To lure in traders, top platforms invest in multi channel marketing that includes VIP incentives, bonus deposits, and commission free trading activities. Coinbase maintains regulatory trust to onboard mainstream customers. Binance utilizes community centered marketing and international influencer networks to expand quickly. Maintaining growth involves an informed strategy for user acquisition, participation, and holding.

Develop operational plan

An exchange’s capacity to manage user pressures, regulatory volatilities, and market volatilities is measured by its operational efficiency. Legal stability is ensured through jurisdiction-based compliance processes and licensing frameworks, which constitute the backbone of a stable foundation.

Main exchanges provide 24/7 multilingual customer support with AI chatbots and VIP customer support, but customer care has to grow with demand. Risk management cannot be compromised. Thus, to avoid fraud and litigation, anti-money laundering/know-your-customer (AML/KYC) procedures, transaction monitoring, and periodic security audits are mandatory. Even the top exchanges run the risk of hitting legal issues, liquidity issues, or security loopholes without these pillars.

Technical infrastructure

Now, let’s discuss the technological foundation. Beyond a slick user interface, a trading platform that processes millions of transactions per day needs a bit more. We mean a solid infrastructure, fault tolerant systems, and unwavering security. Here are the main technical elements that drive the most popular exchanges.

Choosing the right technology stack

A strong, scalable, high-performance technology stack guarantees smooth trade execution, security, and compliance. 

Programming languages

They play a crucial role in designing Bitcoin exchanges. Because of the low memory and performance control necessary for order matching and execution, C++ and Rust are preferred. With the flexibility and large library, Python and Node.js are used for backend APIs. Solidity is the de facto standard for Ethereum-based decentralized exchanges on smart contract based platforms. 

Databases

Managing user accounts, trade histories, transaction logs, and databases is the foundation of a cryptocurrency exchange architecture. MongoDB provides agility for managing unstructured data, and PostgreSQL and MySQL are frequently utilized for structured relational data. 

Reducing latency in the processing of trades, high-frequency trading (HFT) platforms frequently incorporate Redis or Apache Kafka for real data streaming and caching. Exchanges today use distributed database systems like CockroachDB to ensure data scalability and consistency between global servers and avoid bottlenecks.

Cloud services

Owing to their security features, scalability, and compliance certifications, AWS, Google Cloud, and Microsoft Azure dominate the cloud services space.  For full control of their security ecosystem, several cryptocurrency exchanges, particularly those operating in highly regulated geographies, go for self-hosted infrastructure. Load balancing and autoscaling capabilities like Kubernetes and Docker can be useful to cope with unexpected surges in traffic—a certainty in volatile cryptocurrency markets.

White-label solutions vs. custom development

Choosing to buy a white-label solution or create cryptocurrency exchange on a fully custom base is a critical choice in starting a crypto exchange. White-label systems have pre-built trading engines, liquidity integration, and security procedures. Since that, they provide a quicker and less expensive path to start cryptocurrency exchange. White-label systems, however, restrict customization and tend to need extra work to create special features.

But with custom development, you get complete control over the architecture. It enables you to include risk management features, scalability, and specific processes in trading. The infrastructure for building a crypto exchange like Binance and Kraken was optimized over the years to process millions of transactions per second. But the actual development can easily run from $500,000. Moreover, it needs a team of very experienced blockchain engineers.

Implementing a robust matching engine for order processing

The most significant component of a cryptocurrency exchange architecture, which is tasked with the effective order execution of buy and sell orders, is a matching engine. In order to ensure price integrity as well as depth of liquidity, it must process the market, limit, and stop orders.

Low-latency engines used in leading exchanges are written in Rust or C++. They handle hundreds of millions of transactions per second. Asynchronous processing and cache memory (e.g., Redis) can further enhance order book management by diminishing latency and frictionless execution of trades.

Setting up secure wallets and cold storage for cryptocurrency assets

To start your own crypto exchange, security on your wallet takes precedence. Immediate withdrawals are handy with hot wallets but expose your wallet to the hackers, while cold storage or off-line wallets protect against hackers using computers. 

Exchanges utilise primarily a multi-tier wallet configuration:

• 98% of funds put into multi-signature cold wallets for security.
• 2% kept in hot wallets for liquidity.
• Hardware security modules (HSMs) enforce withdrawal limits and prevent unauthorized access.

Ensuring platform scalability and reliability

To create a cryptocurrency exchange that could maintain the needs of anywhere within the world, one requires a platform strong enough to offer institutional-level infrastructure, high-frequency trade, and access through APIs. This is secured through database sharding, microservices architecture, and load balance through HAProxy or Nginx.

To prevent downtime during periods of high trading volume, leading exchanges employ edge computing and worldwide content delivery networks (CDNs) to lower latency for clients across various areas.

Security considerations

• DDoS mitigation: Use Cloudflare, AWS Shield, and rate-limiting techniques.
• Multi-factor authentication (MFA): Enforce mandatory 2FA for logins and withdrawals.
• End-to-end encryption: Secure data with TLS 1.3 and AES-256 encryption.
• AML and KYC: Automated compliance checks via Chainalysis or CipherTrace.
• Penetration testing: Conduct routine security audits and ethical hacking simulations.

Integrate the latest security features, scalable infrastructure, and a solid matching engine. This way, your exchange will be able to compete with industry giants, being extremely compliant and performant.

Payment processing and banking integrations

Smooth fiat on ramps and off ramps are a critical component of any cryptocurrency exchange. They fuel user adoption, liquidity flow, and regulatory compliance. A solid banking integration plan ensures traders can transfer funds from traditional financial systems to the digital asset space without disruption.

Integrate with fiat currency payment gateways for deposits and withdrawals

To enable fiat deposits and withdrawals, your crypto exchange architecture needs to be complemented with licensed payment processors with multi currency capability and real settlement.

Options like Simplex, MoonPay, and Banxa provide crypto-fiat rails with risk management capabilities, chargeback protection, and fraud detection features. 

High-frequency exchanges usually employ direct API integrations with banks and processors to minimize deposit latency, decrease processing fees, and enhance user experience. Furthermore, substituting stablecoins (USDC, USDT, EURS) as an alternative on-ramp can reduce the reliance on legacy banking infrastructure without affecting liquidity.

Establish partnerships with banks and financial institutions

Establishing direct banking relationships is necessary for providing scalable fiat liquidity, fund management, and compliance monitoring. Such crypto banks as Silvergate, Signature Bank, and SEBA Bank provide business accounts, clearance of the tools, and digital asset custody services for crypto exchanges. 

But, with the wave of derisking in conventional finance, obtaining a banking counterparty involves being highly compliant with AML/KYC rules, having a clean compliance history, and high levels of transaction visibility. Exchanges mitigate this risk by registering an electronic money institution (EMI) license. Or, collaborating with regulated payment institutions (PSPs) in key jurisdictions.

Offer multiple payment options

An expertly designed payment infrastructure enhances user convenience and offers frictionless crypto conversion. Various payment options suit different trader tastes and local banking realities. Below are the most critical payment options a crypto exchange should offer: 

1. Credit/debit cards:

• Instant fiat deposits with crypto purchases.
• Supported by major providers: Visa, Mastercard, UnionPay, American Express.
• Higher fees (1-3% per transaction), but boosts user adoption.
• Chargeback risks require fraud detection and risk management solutions.

2. Bank transfers (Wire transfers & instant payments):

• SEPA (EU), SWIFT (Global), Fedwire (US), ACH (US) for direct fiat funding.
• Lower fees compared to card transactions, suitable for large deposits.
• Settlement time varies: SEPA (1-2 days), SWIFT (1-5 days), ACH (same-day or next-day).
• Requires strict KYC/AML compliance for high-value transactions.

3. Digital wallets & alternative payment methods:

• PayPal, Apple Pay, Google Pay, Skrill, Neteller enable quick deposits.
• Enhanced accessibility, particularly in regions with high mobile payment adoption.
• Transactions are processed instantly or within minutes.
• Ideal for retail users and cross border transactions.

4. Regional and emerging market payment solutions:

• PIX (Brazil), UPI (India), M-Pesa (Africa), Alipay & WeChat Pay (China).
• Expand user base in high-growth crypto adoption markets.
• Often integrated via local banking partners or third party payment processors.
• Requires regional regulatory compliance and licensing.

Manage transaction fees and processing times

Reducing transaction fees and settlement periods has a direct impact on the exchange’s profitability and user experience. Payment processors levy 1-3% per transaction for card payments, while SEPA/SWIFT bank transfers incur fixed fees with longer settlement periods (1-5 business days). 

To remain competitive, leading exchanges use dynamic fee models, offering zero fee trading promotions, tiered transaction fees based on trading volume, and cashback rewards for highly frequent traders. Also, with Lightning Network, Faster Payments, and settlement protocols, withdrawal times can be dramatically shortened, raising possible transactions’ volume.

Legal and regulatory considerations

Opening a cryptocurrency exchange requires operating within a complex legal landscape. Legal obligations vary across jurisdictions, and failure to comply can result in heavy fines or shutdowns. A robust legal environment ensures operational stability, user trust, and long-term scalability. 

The most critical legal verifications required to start a cryptocurrency exchange are listed below:

• Licensing and registration Procure necessary licenses (MTL in the U.S., VASP in the EU, etc.).
• KYC/AML compliance Implement strict identity verification to prevent fraud.
• Data protection Comply with General Data Protection Regulation (GDPR) or local data laws for user privacy.
• Tax and reporting Register with tax authorities and maintain transparent reporting.
• Custody rules Ensure safekeeping of fiat and crypto assets.
• Cross border compliance FATF (Financial Action Task Force) and international regulation compliance.
• Smart contract audits (for DEX) Conduct security audits of blockchain transactions.
• Regulatory updates Keep up to date and comply with legal updates on an ongoing basis.

Remember that legal compliance is not an isolated action but a constant necessity that evolves with market and regulatory updates. Keep up with updates so as not to catch hefty fines or even forced shutdowns.

Peiko is your partner to start cryptocurrency exchange

We pride ourselves on being among the top blockchain software development firms, designing specialized cryptocurrency trading platforms. Peiko is a forerunner in developing secure, scalable, and high-throughput financial infrastructures that enable firms to create reliable and appealing trading platforms.

We specialize in the entire development, from UI/UX optimizations, architecture design, security integration, and compliance. To learn more about our specialization, check our portfolio. We will work with you to set and build what you specifically want.

For instance, Quan2um is a highly secure cryptocurrency exchange. In accordance with European laws, the exchange accommodates multiple digital assets and a robust referral and bonus program. Plus, we added investment opportunities in its native BTCA coin for passive income generation. Peiko’s role in the project was that of a full cycle web developer implementing market liquidity solutions and secure storage. All via advanced wallet management.

Solution delivered

• Real time market watch using a focused socket server for the latest price feeds.
• Management of market liquidity using liquidity bots and strategic parsing of prices from Binance, Kraken, and KuCoin.
• Cold, encrypted, safe crypto storage  with transaction handling from hot wallets.
• Module for BTCA master node investments and staking for creating passive revenue.
• Support of various orders from high-performing matching engine to enable trading.
• Multi tiered commission and referral scheme for user acquisition and retention.

Why Peiko?

To create centralized exchange like Quan2um or even specialized blockchain expertise, Peiko possesses the skill to make your vision come true. We provide solutions to demonstrate your company’s distinctiveness, whether through smart contracts, stablecoin architecture, or smooth Stripe crypto connections.

If you want to launch your crypto exchange faster in just a few weeks, you can choose our white-label crypto exchange solution. In contrast to the development from scratch, it is a more cost-effective and quick way to start the crypto exchange. 

Conclusion

What is important to start your own crypto exchange? You should begin by creating a solid value proposition and understanding your target market.

Another factor of success is scalable and secure infrastructure in addition to conducting market research.  The reliability of your platform will also depend on the appropriate technology stack. If you want to create centralized crypto exchange that can boast driving revenue and high user retention, we will help you to choose the best technologies. Furthermore, don’t forget to put in place a high-performance matching engine. Compliance with international regulations is vital, too. 

What else? Security. The exchange and its customers should be shielded from online threats and legal concerns with multi-tier wallet systems, strict AML/KYC protocols, and frequent penetration testing.

A competitive cryptocurrency exchange that draws traders and maintains growth can be yours. To sum up, use strategic planning, the latest technology, and a robust compliance structure. And we can help you with all of it.  Contact us to build crypto exchange that generates revenue for you!  

FAQ

Imagine you’re an ambitious startup which desperately wants to create its crypto exchange. At the same time, you don’t want to invest a great budget or time to develop a custom (proprietary) crypto exchange from the ground up. Crypto exchange development cost may reach millions of dollars in investment due to a skilled development team, compliance solutions, and liquidity providers.

White label cryptocurrency exchange is a quick, affordable option. It enables businesses to get to market fast without sacrificing quality or security. In this article, we’ll touch on the true white label crypto exchange cost. You’ll learn about covering software licensing, customization, security, compliance, hosting, and ongoing maintenance. We’ll also explore different pricing models, and hidden costs.

Whether you’re a startup or an established fintech company, budgeting for a white label CEX (cryptocurrency exchange) is crucial to getting a profitable, informed solution. Let’s break it down.

Understanding white label crypto exchanges

A white label crypto exchange is a ready-to-trade platform that firms can resell and customize as their own. Instead of building an exchange from scratch, firms can implement a prebuilt platform, significantly reducing the time to market and cryptocurrency exchange software price.

Who is a white label exchange suitable for?

• Startups & entrepreneurs – A whitelabel exchange software allows them to enter the crypto market quickly and affordably, avoiding the complexities of development from scratch.
• Traditional financial institutions – Banks and fintech firms can seamlessly expand into digital assets, integrating crypto trading and custody solutions into their existing services.
• Brokerage & trading firms – By incorporating crypto trading, these businesses enhance their offerings, attract a broader client base, and stay competitive.
• Crypto projects & DAOs (decentralized autonomous organizations) – Community organizations benefit from customizable exchanges that align with their governance models, token utility, and decentralization goals.
• Market makers & liquidity providers – Optimizing liquidity management becomes easier with tailored platforms designed to enhance trading volume, reduce slippage, and ensure market efficiency.
• Large enterprises – Corporations looking to integrate crypto services leverage a white label exchange to capture new revenue streams, maintaining compliance with financial regulations.
• Hedge funds & investment firms – Institutional investors gain access to secure and highly scalable trading environments with advanced risk management tools and deep liquidity pools.
• Gaming & metaverse platforms – Digital ecosystems can drive engagement and monetization by enabling seamless in-game transactions, NFT (non-fungible tokens) trading, and tokenized economies.
• Payment service providers – Companies facilitating cryptocurrency exchange can tap into the growing demand for crypto fiat conversions and cross-border transactions with minimal friction.

Benefits of a white label solution

Why choose a white label exchange? A crypto exchange white label software development eliminates many challenges inherent to launching a crypto exchange, which requires significant time. Here are more reasons why this approach is gaining traction.

Rapid deployment

Deploy your exchange in weeks, not invest years in development and compliance. Readily configured security modules and trading engines make deep coding unnecessary. So, you can focus on business growth and implement more custom features.

Cost optimization 

Reduce millions of dollars spent on software development, security infrastructure, and legal compliance by leveraging an already built solution. Considering the cost to start a crypto exchange with white labeling, you don’t need to employ a big inner team. But you still have a futuristic exchange with regular maintenance and updates.

Regulatory readiness 

Many providers include KYC/AML (Know Your Customer/Anti-Money Laundering) tools, ensuring smoother compliance with evolving crypto regulations. These tools are regularly updated to meet international standards, reducing legal risks and operational delays.

Seamless scalability 

With a purchased code and an obtained license, you can continue further development. This option is not available with all providers, but at Peiko, we understand the need and desire to continue development, which is why we offer this possibility. With a modular framework, you can add any functionalities.

Proven security framework 

Benefit from established security protocols, including encryption, cold storage, and fraud detection. Regular security audits and penetration testing help protect against cyber threats and ensure platform integrity.

Custom branding & flexibility 

Tailor the UX (user experience), trading pairs, and features to align with your business model and audience needs. Advanced customization options let you modify UI (user interface) elements, trading fees, and liquidity sources to match your strategy.

Key features typically included

Though white label cryptocurrency exchange has a prebuilt software, check on the presence of essential features listed below, or add some in case of need.

Firstly, a solid trading session is based on liquidity. Without adequate buy and sell orders, wide spreads and price fluctuations lie in wait for the trader. An optimally constructed system mixes multiple sources of liquidity to achieve tighter spreads, more even order execution and a smooth trading session.

Secondly, security is not so much about compliance as about trust. Robust frameworks employ cold storage to lock up assets, multi signature approval for withdrawals, and greater encryption for user information. Fraud protection systems actively monitor trading activity to prevent unauthorized access and malfeasance.

Thirdly, market dynamics shift very quickly, and an exchange must adapt. A planned infrastructure facilitates the ease of bringing in new digital assets, whether they are cryptocurrencies, stablecoins, or tokenized assets. Such flexibility keeps the platform alive and thriving with industry dynamics.

Next, traders require speed, convenience, and insight. The best interface balances intuitive ease with advanced capabilities, including customizable dashboards, live analysis, and automated trading. Configured correctly, it maximizes usage and resonates with both new and experienced traders.

Then, regulations are evolving, and legal compliance may be difficult. A compliance framework is designed with automated identity verification, transaction monitoring, and reporting tools to support compliance with KYC/AML regulations. This ensures smooth operations while minimizing regulatory risks.

And lastly, exchanges don’t exist in a vacuum – there needs to be outside integration with third party services. Strong API support provides greater automation , more functionality and enables companies to customize the platform.

Core cost factors

Below is an analysis of the underlying while label cryptocurrency exchange development cost drivers, each affecting total investment and scalability. What affects the white label crypto exchange cost?

Software licensing and setup fees

Licensing fees vary widely. Some providers offer an upfront cost to start a crypto exchange, while others offer a subscription. Basic setups would start at around $10,000, but custom versions can escalate to more than $100,000.

Customization and branding

Generic platforms won’t be special in a competitive market. Branding, UI/UX optimization, and feature tuning are expensive. Personalized crypto exchange white label software development ranges from $5,000 to $30,000. It depends on design updates, complexity levels, and feature expansion.

Security and compliance

Secure exchanges necessitate multi level security, from cold storage and distributed denial of service (DDoS) protection to transaction watching. Regulatory requirements can again add overhead, with permits in top regulatory jurisdictions running at half a million or more per year. 

Integration and API costs

A crypto exchange is not an isolated product—it must integrate seamlessly with payment gateways, liquidity providers, analytics tools, and third party applications. Custom API building or additional third-party integration can add $5,000 to $20,000 to the price.

Hosting and infrastructure

Companies typically need global distribution of servers to keep latency low for traders in different regions. The hosting cost is quite diverse. It’s based on server capacity, redundancy, and security features, it normally varies between $5,000 to $50,000 per month.

Ongoing maintenance and support

Maintaining a centralized crypto exchange development is an ongoing financial commitment. Software updates, bug fixes, server scaling, and 24/7 technical support all contribute to operational costs. Monthly maintenance costs can vary from $10,000 to $100,000. 

Pricing details: models, hidden costs, and budget planning

Improper model choice or hidden costs can quietly erode margins if not budgeted for. A planned budget must consider upfront development and ongoing operational needs. What follows is a summary of standard pricing models and key hidden costs.

Models

• One time license fee – A hefty upfront payment of typically between $50,000 and $500,000 grants perpetual use of the platform. This is a good choice for businesses that desire entire operations control with no recurring costs but require a heavy capital investment.
• Subscription model – Periodic fees, ranging from $5,000 to $50,000 monthly, cover software usage, hosting, and support. This offers fixed charges and lower initial risk but is costly over the long term.
• Revenue sharing model – Vendors are paid a percentage of trading commissions or volume, typically 10% to 30%. Vendor success depends on platform growth but squeezes profit margins as trading volume expands.
• Hybrid models – Certain vendors merge fixed costs with revenue-sharing. It offers reduced front-end costs but with a percentage of subsequent revenues. This choice smooths out financial risk and ensures ongoing vendor support.

Hidden costs and considerations

Marketing and user acquisition are necessary. But be ready for them being costly. Paid advertisement, influencer partnerships, and search engine optimization are necessary for competing. Discount fee onboarding bonuses are added expenses. Market reach will require capital requirements white label CEX between $50,000 and $500,000 a month in advertising alone.

Regulatory compliance is an important cost. Attorneys, legal fees, and U.S. or EU compliance to establish cost between $100,000 and $500,000, and over $200,000 per year. Ignorance of compliance can lead to fines, lawsuit, or firm closure.

Technological malfunctions can be cataclysmic. System breakdowns, liquidity crises, or computer virus intrusions demand immediate rectification. Large volumes require large scalability expenditures. Security breaches can result in multimillion dollar losses and necessitate a contingency reserve of 10-20% of operating costs.

Potential drawbacks of white label solutions 

It’s worth noting some of the pitfalls that businesses can face with some while label solutions providers. At Peiko, we build our products to overcome these challenges directly, so our clients don’t have to suffer from these disadvantages.

1. Reliance on provider stability

Most providers use a subscription model, so your exchange’s success depends on their ongoing activities. When the provider is faced with issues or goes out of business, your platform is at risk.

• How Peiko solves this: We offer a purchased code and licensing solution, giving you full ownership and control of your exchange. Even if you decide to continue development independently, your platform is safe and sound.

2. Limited customization

Others can offer outdated or too generic solutions that fail to meet modern market demands. These platforms are not very flexible and, therefore, can’t be customized according to your business needs.

• How Peiko overcomes this: Our white-label offerings are built on a modular platform, so they have space for epic customization. From UI/UX creation to high-level trading functionalities, we ensure that your platform is tailored to your brand and user base.

3. Inadequate ongoing development and support

Most services give you the same product and then leave you alone without resources or knowledge to help it grow or support it. This holds things back and makes your platform prone to technical loopholes.

• How Peiko does it: We provide ongoing support and development services to ensure that your exchange develops with your business. Whether it’s adding new features, enhancing performance, or ensuring compliance, we are here to assist you in growing every step of the way.

Peiko is here for any of your white-label CEX development needs

We are proud to be one of the best software development companies specializing in blockchain technology, developing bespoke cryptocurrency exchange platforms. Peiko specializes in high-performing, secure, and scalable financial systems that allow organizations to launch innovative trading platforms. 

Our expertise lies in full development, including architecture design and security integration, compliance, and UI/UX optimizations. See our portfolio to grasp our capabilities further. Collaborating with you, we’ll clarify what exactly you want and develop it. 

For instance, Bitsten is a cryptocurrency exchange designed for seamless digital asset trading. Built as a white-label solution, it allows businesses to quickly launch their own branded exchange with essential trading features, deep liquidity, and strong security protocols. The platform supports real time price updates, automated liquidity management, and multi-layered security measures to ensure safe transactions.

Solution delivered

• Real-time trading and market updates Enabled through a low-latency socket server that ensures instant price feeds and trade execution.
• Advanced liquidity management Integrated with leading liquidity providers like Huobi and B2C2, ensuring stable markets and minimal slippage.
• Secure crypto storage Utilizing a multi tier cold and hot wallet system with encryption and secure transaction handling.
• Integrated KYC and compliance Seamless user verification powered by SumSub for regulatory adherence.
• Customizable white label framework Allowing businesses to personalize branding while leveraging a ready exchange infrastructure.
• Multi tier referral and commission structure Designed to enhance user acquisition and retention through rewards and incentives.

Why Peiko?

With deep expertise in crypto exchange development, Peiko offers scalable, secure, and smoothly performing trading platforms like Bitsten. Whether smart contracts and stablecoin structuring or seamless Stripe crypto connections, we offer solutions to show your business uniqueness.

Conclusion

A white label crypto exchange is an opportunity to launch to market without going back to scratch. However, success doesn’t just depend upon having the tech. It depends on how well it gets used. Getting the right strategy, liquidity handling, and compliance tools can mean between a winning and a struggling exchange. Choosing the perfect provider defines how you implement, innovate, and replicate your platform.

The lower white label cryptocurrency exchange cost compared to custom built crypto exchange development cost doesn’t mean that white label CEX is less effective than a fully custom built exchange. In fact, with the right strategy, a white label platform can outperform many from scratch solutions. It reduces development time and costs and allows founders to focus on expansion.

The cryptocurrency space is evolving rapidly, and only those who will be innovative and adaptive in the process will endure. Choose Peiko for the desirable fast, cost effective, and scalable crypto exchange solution. Want a lasting crypto exchange? Contact us today!

FAQ

Liquidity is a factor that affects the stability of prices in the cryptocurrency market. This term refers to how easy it is to exchange a coin for cash or another digital asset. A liquidity provider (LP) maintains liquidity on a cryptocurrency exchange. They facilitate the smooth execution of trades by offering a continuous flow of buy and sell orders. In this way, they help reduce the impact of large trades on cryptocurrency prices.

Who exactly are liquidity providers, and what do you need to know about them? We will figure it out in this article.

What is liquidity, and why does it matter?

Liquidity means how effective the trade conclusion between operating buyers and sellers is in the crypto exchange. 

High liquidity guarantees that trades may be executed swiftly with minimal impact on asset prices. Low liquidity means that it takes more time for trades to be executed. So, the price movements are more volatile.

Cryptocurrency market liquidity depends on several factors:

• Market depth. The number of open bids and asks at diverse price levels in the order book.
• Volume. The aggregate value of an asset traded within a specified time.
• Bid-ask spread. The difference between the best bid price (the price at which buyers will pay) and the best ask price (the price at which sellers are offering).

The benefits of high liquidity 

Liquidity is at the heart of the functioning of any type of financial market, including the world of cryptocurrencies.

Price stability

Prices of assets in liquid markets tend to be more stable because large orders will have smaller impacts on the asset price. Conversely, illiquid markets have large price swings even if only one big order is executed.

Correct pricing

With greater liquidity, the bid-ask spread is narrower, making easy buying or selling at fair prices possible. Active participation in the market by different market participants is a guarantee that the price of an asset reflects its best fair value using supply and demand.

Fast trades execution

Adequate liquidity ensures that trades are executed instantly, and traders can close or open positions at will with no fear of precipitous price variations. This is particularly vital for institutional traders or high-frequency trading models, where precision and timing are extremely important.

Broader set of assets

There is more liquidity available in markets that have a diverse selection of assets to trade. These are the kinds of markets institutional investors and liquidity providers like, which form a greater number of tokens and pairs, thereby creating diversity opportunities within the ecosystem.

Greater trading volume

Higher liquidity tends to result in greater trading volume, which is beneficial to the entire market. With more activity, prices are more accurately discovered, and the market is more stable.

Confidence of investors

Liquid markets lead to the confidence of participants since more stable and reliable market conditions prevail. Higher liquidity also renders manipulation of the markets less likely, thus creating still more confidence amongst investors and traders.

Examples of liquidity issues

Liquidity problems can have a great impact on market performance and the overall trading experience. 

Increased bid-ask spread

When there are fewer sell-and-buy orders within the market, the bid-ask spread tends to increase. 

For example, a trader might see a bid of $200 and an ask of $220, where there is an immediate loss if one buys at the ask price and cannot sell at the bid price. This is especially prevalent in low-cap altcoin markets or newly minted tokens.

Filling order challenges

It is difficult to fill large orders in illiquid markets. A person who has a large amount of cryptocurrency to sell may be unable to find enough buyers at the planned price, and therefore, the price will drop sharply. Buyers may not be able to find sellers and will be forced to wait for their buy orders to be filled or pay a premium price to buy their desired quantity of cryptocurrency.

Price slippage

Slippage is a condition where the price of an asset fluctuates between when an order to trade has been placed and when it is actually being executed. This can be more likely to happen more frequently in thin markets, especially for large trades. 

For example, if a trader is willing to buy an enormous quantity of Bitcoin at $25,000, but because of the quick price movement, it reaches $25,500 when the order is placed, then the trader will lose slippage and be in a poorer situation.

More volatility

Markets that are not so liquid carry more exposure to dramatic price fluctuation. It can dramatically alter the price of an asset for one big buying or selling order. 

Suppose that one of the whales, or significant owners of crypto, unexpectedly sells off a significant portion. The price will sharply go down, initiating a sell cascade, which will increase volatility in the market.

Susceptibility to market manipulation

Reduced liquidity increases the susceptibility to market manipulation. “Pump and dump” is more readily achieved in low-liquidity markets, where few traders can artificially inflate the price of an asset, sell out after having “pumped up” the price, and leave other unsuspecting traders with huge losses when the artificially inflated price crashes.

Who are crypto exchange liquidity providers?

Now, we come to the liquidity provider definition. These providers are the entities and individuals who place buy and sell orders on a trading platform’s order book or contribute digital assets to crypto liquidity pools. 

High liquidity guarantees that trades may be executed swiftly with minimal impact on asset prices. Low liquidity means that it takes more time for trades to be executed. So, the price movements are more volatile.

Types of liquidity providers

LPs’ types depend on the type of crypto exchange. 

Centralized exchanges operate with an order book system. This means users place buy and sell orders at specific prices. The exchange matches these orders when a vendor and purchaser agree on the price. Liquidity on CEXs is represented by the orders listed on the order book, and trades happen when there is a match.

On decentralized exchanges (DEXs), crypto liquidity pools are used. They are applied instead of order books. Users put their assets into these pools, and trades are executed via smart contracts. The prices are determined by an algorithm based on the ratio of digital assets in the pool. Liquidity providers earn a portion of the transaction fees generated by the conducted trades in the pool.

Centralized liquidity providers

These providers, also called CLPs, are also named institutional liquidity provider. They are typically large exchanges that possess the order books and conduct trades. Some of such exchanges examples are Binance, Coinbase, and Kraken. With sophisticated algorithms, these exchanges match the balance between buy and sell orders. Thus, the exchanges offer liquidity by providing trading services for retail and institutional participants.

How do they work?

• CLPs maintain order books on their platforms, where liquidity is sourced from market makers, institutional traders, and retail users.
• They earn fees from transaction costs, market-making services, and spreads.

Decentralized liquidity providers

Decentralized liquidity providers (DLPs) operate on decentralized networks, such as decentralized exchanges and smart contract-supported liquidity pools. SushiSwap and Uniswap are examples, whereby individual users add liquidity.

How do they work?

• Individual users (DLPs) contribute to liquidity pools on DEXs, which use algorithms (like automated market makers) to facilitate trades without order books.
• Trades on DEXs are conducted peer-to-contract (not peer-to-peer like on CEXs).
• Liquidity providers earn money from the trades executed within the liquidity pool for example, when the Arbitrum (ARB) token drop took place, liquidity providers earned commissions from sales on the Uniswap exchange by investing their assets there.

OTC (over-the-counter) liquidity providers

Over-the-counter liquidity providers (Cumberland, Digital Galaxy) facilitate large, off-exchange trades. These providers, typically institutional traders or brokers, help carry out high-volume trades without disrupting the public order books.

How do they work?

• Trades are conducted directly between buyers and sellers. OTC providers ensure smooth execution and favorable pricing.
• OTC deals are usually arranged privately, offering tailored services to institutional clients or high-net-worth individuals.

Crypto-native liquidity providers

Crypto-native liquidity providers like B2C2 are institutions that are present in decentralized, blockchain-based environments, having a tendency to support decentralized exchanges, OTC services, or liquidity pools.

How do they work?

• They typically operate market-making or join liquidity pools on decentralized exchanges, ensuring there is adequate liquidity for traders to execute neat trades.
• Most crypto-native liquidity providers employ algorithmic trading practices or smart contracts to automatically tweak buying and selling orders, keeping liquidity of its own and reducing slippage, even in the extremely volatile crypto markets.

How liquidity providers operate on CEXs

Liquidity providers crypto entities ensure market efficiency by entering buy and sell orders and hedging risks related to their positions. 

Placing orders

LPs place orders on an exchange order book, frequently in the form of limit orders ready to buy or sell at set prices. Orders are entered strategically on a number of price levels along the prevailing market price. By keeping these orders, LPs provide a constant pool of liquidity for other market players. Market makers, for example, maintain active sell and buy orders, scaling them up and down as they wish in an effort to be competitive.

Risk management

LPs are also faced with market volatility, where they are exposed to price fluctuation in the securities they hold. To hedge risk, liquidity providers can use methods such as:

• Delta-hedging: LPs can neutralize the impact of price adjustments on their portfolios by using the application of derivatives like options or futures.
• Arbitrage: LPs are able to engage in arbitrage by exploiting differences in prices on exchanges or assets to harvest profits without exposing themselves to large directional risk.
• Dynamic adjustments: Liquidity providers continuously make adjustments to their orders according to changes in market conditions, such as volatility or a change in trading volume, to restore equilibrium and minimize exposure to spikes in prices.
• Incentives for liquidity: LPs are rewarded with governance tokens, transaction fees, or some other form of incentives to provide liquidity in pools in decentralized platforms. This encourages users to supply liquidity, especially in volatile or low-volume markets. LPs get rewarded based on their share of the pool and are entitled to a portion of the trading fees the platform makes.
• Automated trading: Many liquidity providers, especially institutional ones, employ automated trading algorithms that place and adjust orders in perpetuity. The algorithms are designed to respond to current market conditions and optimize order placement for profitability and risk mitigation. High-frequency trading (HFT) strategies are employed to reap small price variations in various market scenarios to make sure liquidity in crypto remains consistent.

There are some differences between how liquidity providers work on DEX and CEX. DEX LPs provide liquidity by adding tokens to liquidity pools instead of order books. While CEX LPs may rely on high-frequency trading and algorithms, DEX LPs depend on automated systems that adjust token reserves to reduce impermanent loss and optimize returns.

How liquidity providers benefit the crypto ecosystem

Let’s talk about the huge contribution liquidity providers make to the liquidity provider cryptocurrency market and how their efforts build trading volume as well as the overall environment.

Increased market efficiency

Market efficiency is increased by the cryptocurrency liquidity provider through narrower bid-ask spreads and prompter trade execution. Their availability in the market at all times enables faster trade and stable prices, maximizing overall market performance.

Price discovery

LPs facilitate effective price discovery through liquidity provision at multiple price points. Their active participation guarantees that the true market value of assets is reflected, and trades can be made at reasonable prices in accordance with real-time supply and demand.

Less volatility

The best liquidity provider crypto guarantees the absorption of large orders, hence preventing price changes suddenly. Its market-stabilizing role at the time of large transactions eliminates sudden price shocks, creating more stable market conditions.

Higher trading volume

Having enough liquidity, LPs encourage increased trading volumes. The market becomes more likely to attract traders whenever there is liquidity since it assures easier execution of trades with lower slippage, and this leads to an active market condition.

Provided support for new projects

LPs are essential for the success of new tokens by providing front-running liquidity. Through their involvement, active trading is enabled for new ventures, making them more liquid and constructing initial investor confidence in the upstart assets. 

Challenges faced by liquidity providers

Of course, liquidity providers are critical to the cryptocurrency market, yet their involvement comes with risks. The following are the main challenges LPs face, along with how to mitigate them.

Market volatility risk

LPs are at risk of price volatility, which may result in massive losses during downturns in the market.

A crypto liquidity provider can diversify their portfolios across different assets and liquidity pools. Some platforms also provide tools such as “impermanent loss protection” or insurance to safeguard against sudden price dips.

Regulatory uncertainty

The constant change in regulatory environments can put LPs at a disadvantage trying to stay compliant and optimize assets.

LPs can remain abreast of regulatory changes and remain compliant with local laws. Selecting platforms that have robust legal systems and clear regulatory compliance guidelines also serves to reduce this risk.

Competition and costs

LPs usually experience high levels of competition, which can decrease profits, particularly when transaction costs and operational expenses increase.

LPs can optimize the provision of liquidity in crypto through automated infrastructure and algorithms that respond to fluctuating market circumstances. Entering niche markets of lesser competition or fee-lower platforms can maximize profitability as well.

Flash crashes and manipulation

Manipulative strategies or flash crashes might initiate sudden price fluctuations, incurring LP losses.

To protect against this, LPs can place stop-loss orders or use automated means for quick unwinding of positions in periods of high market volatility. Membership in known platforms with stricter anti-manipulation controls can also reduce exposure to such risks.

Smart contract risk (in DeFi)

Smart contracts in DeFi platforms can be vulnerable to exploits or bugs, and this can result in a loss of funds.

LPs can avoid smart contract risks by leveraging trusted, thoroughly audited platforms. Additionally, partnering with platforms offering insurance or using smart contract monitoring tools can provide an added layer of protection.

The role of technology in liquidity provision

Technologies significantly enhance liquidity provision by streamlining operations and efficiency for the crypto exchange liquidity provider.

Automated trading systems

LPs can execute trades effectively using algorithms and bots, which run liquidity in real time. The systems maximize the placement of orders and minimize risk, responding quickly to market conditions.

APIs and connectivity

Reputable exchange APIs (Binance API, Kraken API) ensure smooth integration with trading platforms, enabling LPs to trade and manage positions smoothly. Smooth connectivity is of the utmost importance for successful competitive pricing and responding to market volatility.

Data analytics

LPs employ data analytics to analyze market trends, volumes, and order book depths to make educated decisions and optimize profitability and risk management techniques.

DeFi and automated market makers 

AMMs and DeFi protocols enable the automation of liquidity provision using smart contracts to align asset prices with supply and demand, allowing LPs to earn fees without traditional order books. This technology enables more decentralized and efficient provision of liquidity.

Choosing a crypto exchange with good liquidity

How to assess an exchange’s liquidity? Pay attention to the following indicators:

Trading volume

A high trading volume usually means more active participants. The more participants – the better liquidity and more stable prices. Platforms like CoinMarketCap and CoinGecko display trading volume by exchange, helping you identify which platforms have the most activity for your chosen assets.

Order book depth

A well-developed order book, with multiple buy and vendor orders at various price levels, indicates a liquid market. 

Observe the live order book on an exchange to see if there are sufficient buy and sell orders across various prices.

Bid-ask spread

A smaller difference between the bid (buy) and ask (sell) prices reflects high liquidity, ensuring you can trade near your intended price. Tight bid-ask spreads indicate liquidity and a more predictable trading experience. High-volume pairs (such as BTC/USD) tend to offer better liquidity than obscure pairs with fewer participants.

Exchange reputation

Long-established exchanges like Binance usually provide more stable liquidity thanks to a larger user base and consistent trading volume.

Future trends in crypto liquidity

Technology become more advanced, regulation has evolved, and digital asset markets become more sustainable. The following trends are important for the future of liquidity provision.

Development of DeFi and AMMs

DeFi protocols and AMMs are changing the offering of liquidity by eliminating intermediaries. Users will be able to engage with liquidity pools directly through smart contracts, leading to a more decentralized and efficient system. With these protocols growing, liquidity will become more scalable and efficient.

Example: Uniswap V3 introduced concentrated liquidity, which allows providers to choose particular ranges of prices, maximizing returns and capital efficiency.

Cross-chain liquidity solutions

Perhaps, the largest problem in crypto markets is liquidity fragmentation between blockchains. Cross-chain technologies, such as bridges and omnichannel protocols, are designed to allow for seamless, frictionless transfer of liquidity between blockchains, increasing price discovery and reducing inefficiencies.

Example: ThorChain is among the top crypto liquidity providers list. This protocol allows decentralized liquidity pools to move across multiple blockchains, with users having the ability to swap assets without intermediaries.

Regulatory clarity

As regulatory landscapes for crypto change, liquidity providers adapt to new requirements. Greater transparency in regulations will attract institutional investors, raising liquidity and offering more stable market conditions by providing more predictable operating landscapes.

Example: Liquidity providing crypto exchanges like Binance and Kraken have adapted to stricter regulations, staying compliant and establishing market confidence across various jurisdictions.

AI and machine learning in liquidity management

These technologies are increasingly assuming the task of optimizing liquidity provision. They enable predictive market analysis, dynamic risk management, and real-time portfolio adjustments. Liquidity providers for cryptocurrency exchange can respond quickly to market movements and adjust risks accordingly.

Example: GSR Markets uses AI to enhance its liquidity strategies, making real-time adjustments as market conditions evolve.

Decentralized autonomous organizations (DAOs) in liquidity provision

DAOs are now entering the offering of liquidity, allowing community-sourced liquidity pools and collective determination of yield optimization. This shift to decentralized management of liquidity brings more transparency and inclusivity to the process.

Example: MakerDAO has its liquidity pools and collateral reserves, securing the stability of its DAI stablecoin via decentralized decision-making.

Tokenization of real-world assets 

RWAs such as property and equities are providing new ways to liquidity. Through being in the state of blockchain-locked conventional assets, tokenized assets can then seamlessly be traded, and access can be provided to more investment alternatives.

Example: Platforms like Synthetix and RealT are advancing the frontier with tokenized physical assets to be traded on the decentralized level. 

Peiko is your reliable partner for developing crypto projects 

Peiko is your trusted partner in developing next-generation crypto solutions, such as custom crypto exchanges. Working since 2017, our experts have the expertise to deliver secure, scalable, and efficient systems supporting both decentralized and centralized ecosystems. 

Regardless of whether you need the development of smart contracts, management of liquidity, or tokenomics, or any liquidity provider crypto exchange, we offer complete sets of services to construct and maintain a highly effective exchange. 

Let’s consider one of our best projects – Bitsten. It is a white-label crypto exchange platform with customization we recently created.

Bitsten is a white-label product aimed to facilitate the rapid deployment of blockchain projects, and its primary field of focus is cryptocurrency exchange services. 

Key results the client obtained

• Scalable trading platform Built on the Node.js microservice architecture, Bitsten has the ability to process up to 10,000 transactions every second to ensure optimal performance and scalability.
• Instant trading Real-time price refresh and execution of orders, instant trading experiences seamless and responsive trading.
• Better liquidity management It is accompanied by automated robots and top-notch liquidity suppliers such as Huobi and B2C2 to stabilize and reduce slippage.
• Comprehensive security The platform leverages KYC (know-you-customer) through DDoS protection, SumSub, and secure cryptocurrency storage to protect both user funds and information.
• Integrated solutions Third-party services such as Fireblocks for asset management, TradingView for charting, and SendGrid for notifications supplement platform capabilities and educate users.
• Flexible and Scalable solution Bitsten is a flexible white-label solution that is easily scalable and customizable to fit various blockchain projects as well as future business growth.

Now, the platform is a robust foundation for blockchain projects, delivering scalability and effectiveness to meet both domestic and global markets’ needs.

Conclusion 

Crypto exchange liquidity provider ensures the stability and functionality of virtual asset markets. Whether in a centralized or decentralized market, liquidity is paramount to facilitating efficient trading, price consistency, and minimizing slippage.

Contact us to create an effective and resilient liquidity solution or crypto exchange tailored to meet your unique requirements.

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